By Maurice Momanyi
Asian retail outlet China Square has unveiled its latest branch, a sprawling 75,000-square-foot store at Nairobi’s prestigious Two Rivers Mall.
This marks the company’s latest step in an aggressive expansion strategy across the country.
Since its first entry into the Kenyan market in 2022 with an outlet at Unicity Mall in Kenyatta University, China Square has attracted attention for its low-priced, high-quality products.
Despite initial resistance from some local traders and politicians in early 2023, who raised concerns about its pricing strategy, the retailer’s appeal to Kenyan shoppers has proven irresistible.
The store quickly became a must-go destination for a wide variety of affordable products, including household appliances, electronics, furniture, hardware, stationery, and much more.
Riding on the success of its Unicity Mall store, China Square has now expanded to six more locations nationwide, with outlets in Karen Waterfront Mall, Lang’ata Uchumi Hyper, Mombasa Nyali Bazaar, and Kisumu Mega City Mall.
The latest branches opened in January 2025 include the Two Rivers Mall location and a branch at Greenspan Mall in Donholm.
At Two Rivers Mall, China Square joins a prestigious lineup of retailers, including the French multinational Carrefour.